Two kinds of templates
Under the Templates tab in your dashboard, you can build two different things:
Button templates
These control the look of the "Add to Calendar" button — the one shown on your public event page and in the embeddable widget. Invitly ships with a set of system templates, and you can design your own custom ones (colors, shape, interaction style).
One thing to know: templates with a "Hover" interaction mode open their calendar-provider menu on mouse hover on desktop, but automatically fall back to click-to-open on mobile, since there's no such thing as "hovering" on a touch screen.
Landing page templates
These control the full design of your event's public page — beyond just the button, this is the layout, colors, and structure of the whole page invitees see. This is a premium feature; accounts without access will see a default Invitly design and an upgrade prompt when trying to select a custom one.
Applying a template
Both button and landing page templates are selected per-event, from dropdowns on the event creation form — so different events can each use a different look. If you haven't created any custom templates yet, the event form will show a shortcut link straight to the Templates tab.