How to Plan a Webinar That Actually Fills Seats

Planning a webinar is easy. Getting people to show up is the hard part.

This template walks you through the proven workflow to maximize your webinar attendance rate.

1. The Landing Page

Your registration page must answer three questions in under 10 seconds:

What will I learn?
Why should I care?
When is it?

2. The Confirmation Email (Crucial Step)

Don't just say "Thanks for registering." You must include an Add to Calendar button.

If a webinar isn't on a registrant's calendar, they won't attend.

Pro Tip

Use Invitly to generate a calendar button that includes your Zoom link directly in the location field. When their phone buzzes 10 minutes before, they can join in one tap.

3. The Reminder Sequence

24 hours before: Build anticipation. Remind them of the core value.
1 hour before: The "We're starting soon" email.

Next Steps

Create your webinar event page in Invitly today and grab your embeddable calendar buttons for your confirmation emails.